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Your Go-To Psychology Driven Marketing Specialist 🙋

I build trust-driven marketing for modern brands — backed by psychology, real business experience, and global training in marketing & management.
Khant Nay Chi
Let's work together
 

Your Go To Marketing Specialist 🙋

Marketing, refined.

I build brands with clarity, restraint, and intention where every message earns attention and every decision serves long-term value.

My approach to marketing is precise rather than loud. It focuses on positioning, perception, and trust: the elements that define premium brands and sustain relevance in competitive markets.

Having built and operated businesses early on, I understand marketing beyond campaigns. I understand how brands are experienced in moments of choice, hesitation, and commitment. That perspective shapes the work I do today.

I work at the intersection of strategy, brand, and execution: helping modern businesses articulate their value, elevate their presence, and attract the right audience without compromise.

If your brand prioritizes elegance over excess and meaning over momentum, this is where alignment begins.

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Qualification👩‍🎓

  • 🎓 Master’s in Digital Marketing — Harbour.Space

  • 🎓 BSc in Marketing Management - University of Sussex

  • 🎓Diploma in Management Studies - Singapore Institute of Management

  • 🎓Higher-Diploma in Psychology - Yangon University

  • 🏪 Founder of Convenience Store & Bakery

  • 🎒 Marketing Director at an International School

  • 🌍 Focus on ethical, transparent marketing for parents & students

 

 

 

 

 

Yangon University
SIM
University of Sussex
Harbour.Space

Services

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Brand Clarity & Positioning


Define who you are, what you stand for, and why it matters.

I help you uncover your brand's core and translate it into clear, confident messaging.

Includes:

Brand positioning • Messaging • Tone of voice • Audience insight

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SEO Optimization & Search Strategy

Visibility without strategy is wasted effort.
I optimize your website for search with a long-term, intent-driven SEO approach.

Includes:
SEO audit • Keyword strategy • On-page optimization • Content structure • Technical basics

Outcome:
Higher visibility • Qualified traffic • Sustainable growth

 

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Education Marketing

Specialised strategy for education leaders.

I help schools communicate value with credibility, transparency, and long-term trust without pressure tactics.

Outcome:

Stronger parent confidence, clearer admissions messaging, improved brand integrity.

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Content & Strategic Storytelling

Every brand tells a story - few tell it well. I structure your narratives so it supports strategy, reinforces trust, and drives action.

Outcome:
Consistent brand voice, purposeful storytelling, clearer content direction.

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Data Analysis & Marketing Insights

Better decisions come from better data. 

I analyze marketing performance, audience behavior, and engagement patterns to identify what's working, what isn't, and where to focus next.

Includes:
Marketing performance analysis • Audience behavior insights • Funnel review • Data-backed recommendations

Outcome:
Clear insights • Reduced guesswork • Actionable direction

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Website Strategy & Building

Your website should convert — not just exist.
I design and build websites that combine clear messaging, strong structure, and user psychology.

Includes:
Website structure • UX flow • Conversion-focused messaging • HubSpot-ready builds

Outcome:
Clear navigation • Stronger conversions • Confident brand presence

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Portfolio

Recent Projects

MPA International School

International School Rebranding (Ongoing)

Leading a full modernisation of brand voice, digital presence, and parent communication.

What I contributed

  • New brand message framework
  • Ethical marketing guidelines
  • Website content strategy
  • Campaign concepts for admissions

Outcome

  • A clearer, more trustworthy brand identity for parents.
View project
Bon Appetit

Bakery Brand Launch -  

Bon Appétit 

Developed brand identity, pricing model, and customer experience strategy.

Outcome

Increased walk-in engagement and repeat customers during the first 3 months.

 

View project
Convenience Store

Convenience Store Optimisation - In-house Convenience Store

Applied behaviourial insights to improve product placement and pricing strategy.

Outcome

Higher customer flow and more efficient product turnover.

View project
 

Academic Projects (Harbour.Space) 

  • ✍️ PetSpace Start Up
  • ✍️ Amazon Cafe Marketing Strategy
  • ✍️ Adizero Adidas Marketing Campaign
  • ✍️ MPA Consumer Behaviour Analysis
  • ✍️ Momomi Market Data Analysis Khant Nay Chi Marketing Specialist
Executing Strategy
 

Recommendations

Philip Jarman

Prof. Philip Jarman

Associate Professor in Marketing (Strategy and Marketing), University of Sussex Business School

"Khant consistently demonstrates outstanding knowledge and understanding, with an exceptional ability to apply concepts across real-world projects. Her critical thinking and research skills stand out, and she presents ideas with clarity, confidence, and a refined personal style.

She is also an excellent team collaborator, elevating group dynamics, and contributing meaningfully to shared goals."

Reference
Dr. Mo Mo Thwel

Dr. Mo Mo Thwel

CEO, MPA International School

"Khant has brought a remarkable level of clarity, strategy, and professionalism to our school’s marketing direction. Her ability to integrate psychology with modern marketing practices has helped us communicate with parents in a more honest and meaningful way. Her work consistently demonstrates outstanding insight, creativity, and strategic depth. She has become an invaluable asset to MPA International School.”

Reference

FAQs about Khant Nay Chi and her services.

If you have more questions that hasn't been answer here, you can contact her via dm.

Who is Khant Nay Chi?

Khant Nay Chi is a psychology-informed marketing director who builds ethical, high-impact strategies for education and modern businesses.

What makes her approach to marketing different?

She doesn't start with tactics but human behavior. 

She uses psychology to decode how people think, decide, and trust. This lets me build marketing that is:

  • ethical 
  • meaningful
  • strategic
  • and results-driven

No manipulation. No noise. Clear, purpose-led strategy.

Why should someone work with her instead of another marketer?

Because she combines theory, real-world business experience, and ethical communication.

She has run businesses, studied psychology deeply, and now lead marketing for an international school while completing a global master's program. 

She understands people, numbers, and strategy - not just content and trends.

What problems can she helps solve?
  • unclear brand identity
  • weak messaging
  • inconsistent marketing strategy
  • low trust from customers
  • poor brand storytelling
  • ineffective communication
  • no structure or direction in marketing

She helps brands gain clarity, confidence, and a psychology-driven strategy that moves people.

What is her process?
  1. Understanding - deep dive into your brand, audience, and values
  2. Insight - psychology-led analysis of behaviour and decision-marking
  3. Strategy - clear messaging, positioning, and brand framework
  4. Execution plan - content, campaigns, storytelling
  5. Optimisation - refining what works and removing what doesn't
What results can she helps brands achieve?
  • clearer brand identity
  • stronger trust from audiences
  • higher engagement
  • more intentional brand storytelling
  • improved parent/customer confidence
  • better marketing performance overall

"Let's work together to elevate uniqueness of your brand"

 

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Khant Nay Chi
Marketing Specialist